The Society of Computer Science and Software Engineering organized a seminar focusing on Search Engine Optimization (SEO) on October 26, 2019 aiming at creating awareness among the students about this trending marketing tactic and its uses in their respective fields.
Usman Muhammad Ali, a well-known SEO expert with plenty of affiliations with renowned technology companies including Amazon, was the key speaker of the seminar. He explained the benefits of SEO and its sub divisions like Social Media Marketing, App Store Optimization and SMS Marketing. He said, “SEO differs from local search engine optimization in that the latter is focused on optimizing a business’ online presence and the former is more focused on national or international searches”.
While explaining the background of SEO, Mr. Ali described how search engines work, the computer-programmed algorithms that dictate search engine behavior, what people search for, the actual search terms or keywords typed into search engines, and which search engines are preferred by their targeted audience. A precise session was held between the students and the speaker to increase the knowledge of the students to the most.
The Society of CS and SE has always aimed to bring up new and innovative ideas for the students of Information Technology in order to prepare them for the competitive market. Its mission is to ensure that every student reaches his/her potential, foster self-confidence and integrity, promote independent thinking and life-long learning, and to let students be self- dependent in realizing their future goals and career.